Maharashtra Bans Sale of Sting Near Schools, FSSAI Cracks Down on Energy Drink Brands
Brief By Newsbrief / 1:12 PM on 04 Jul 2026
The Maharashtra government has announced a ban on the sale of Sting energy drink within a 500-metre radius of schools, citing concerns over the health of children and teenagers. State Food and Civil Supplies Minister Narhari Zirwal informed the Assembly that detailed guidelines would be issued soon and strict enforcement measures would follow.
According to the government, the consumption of energy drinks among children and young people has been increasing rapidly, raising concerns about potential health risks. The decision aims to reduce easy access to such beverages around educational institutions and encourage healthier choices among students.
The move comes at a time when the Food Safety and Standards Authority of India (FSSAI) has intensified its scrutiny of energy drink manufacturers. On July 1, the food regulator issued notices to six major brands, including Red Bull, PepsiCo's Adrenaline Rush, Reliance's Campa Energy Gold Boost, Sting, Hell Energy, and Monster Energy, which is backed by Coca-Cola. The companies have been accused of misleading branding and making claims that could misinform consumers.
FSSAI has pointed out that India currently does not have an officially recognised food category called "energy drink." Despite this, companies continue to market products under that label while making claims such as improving energy levels, enhancing focus, reducing fatigue and boosting mental performance. According to the regulator, such scientific claims are not permitted under existing food safety regulations.
Health experts have also repeatedly warned against excessive consumption of energy drinks, particularly among children and adolescents. They say these beverages contain high levels of caffeine and sugar, which do not provide real energy but temporarily mask fatigue. Regular or excessive consumption may increase the risk of heart-related problems, sleep disorders, anxiety and other health complications, making regulation and public awareness increasingly important.