WhatsApp Business API to Introduce Message Charges From October 1

Brief By Free Press Journal / 3:09 PM on 29 Sep 2026

WhatsApp will end free service messaging for businesses in India from October 1, introducing charges of around ₹0.15 per message after a monthly free allowance. The changes will apply to businesses using automated customer support tools and utility templates, with Meta saying the revised pricing will address high-volume messaging services.