Apple Unveils iPhone 18 Pro, Pro Max at First Launch Under New CEO

Brief By Hindustan Times / 10:54 PM on 09 Sep 2026

Apple CEO John Ternus unveiled the iPhone 18 Pro and iPhone 18 Pro Max at Apple Park, marking his launch after succeeding Tim Cook. The event highlighted Apple’s push into foldable technology, with a foldable iPhone reportedly planned. Apple Watch and AirPods models were expected during presentation.